https://www.youtube.com/watch?v=iIiAAhUeR6Y

Malcolm Gladwell, author of one of my personal favorite business novels, spoke at TED discussing the remix on spaghetti sauce and how it changed the way we look at every day things. We decide to see things in a new way once it is introduced to us. We as a society do not know what we want until we are told, as he will explain in the video.

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